68-year-old creative director Elliot Kelman's life is upended when he’s abruptly fired from his advertising agency. In an industry that no longer considers him hip or contemporary, Elliot refuses to fade quietly into irrelevance. Retreating to the Hamptons with his wife Gina, he joins a 'Breakfast Club' of fellow seniors: Cy, a lifelong surfer and artist; soulful jazz DJ Ned Wednesday; Mike, a blunt and hardworking local; and Paulette, a spirited veteran actress. Together, they launch a business created by seniors for seniors, along with an unlikely viral advertising campaign that proves experience, ingenuity, and bold ideas never go out of style.